How Are Filter Bubbles Created?

Algorithmic websites, like search engines and social media platforms, have been manipulating our online experience for decades now. By showing us content only similar to what we’ve clicked on in the past, they create an echo chamber that reinforces our beliefs, values, and opinions, leaving little room for diverse perspectives and critical thinking.

Many companies have weaponized this algorithmic approach to keep us hooked on their platforms. They selectively curate our feeds with content that they think we want to see, regardless of its accuracy or impartiality. This practice has become so pervasive that we’ve come to accept it as the norm. By limiting our exposure to alternative viewpoints, we’re not only reinforcing existing biases but also missing out on the opportunity to learn and grow as individuals.