Understanding news from all relevant perspectives

How Are Filter Bubbles Created?

Algorithmic websites, like search engines and social media platforms, have been manipulating our online experience for decades now. By showing us content only similar to what we’ve clicked on in the past, they create an echo chamber that reinforces our beliefs, values, and opinions, leaving little room for diverse perspectives and critical thinking.

Many companies have weaponized this algorithmic approach to keep us hooked on their platforms. They selectively curate our feeds with content that they think we want to see, regardless of its accuracy or impartiality. This practice has become so pervasive that we’ve come to accept it as the norm. By limiting our exposure to alternative viewpoints, we’re not only reinforcing existing biases but also missing out on the opportunity to learn and grow as individuals.

Filter bubbles

Filter bubbles are created by algorithms that track our online behavior, preferences, and interests. Based on this data, they filter and curate the content that we see, showing us more of what we already like and less of what we don’t. This creates a feedback loop where our online experiences become increasingly narrow and homogeneous, leading to a lack of exposure to alternative viewpoints.

The implications of filter bubbles are significant. They can reinforce existing biases, narrow our perspectives, and polarize society.

Promote Media Diversity

Expand News Horizons

Encourages Critical Thinking

Fosters Informed Citizenry


To reduce bias in all media

To promote media diversity, critical thinking, and media literacy in order to foster a more informed, democratic society.
Scroll to Top